Emirates product launch Geneva -> Dubai
CHALLENGE
To deliver an Emirates experience that needed to engage, educate and entertain B2B audience for the Geneva > Dubai route opening
EXPERIENCE
The transformation of Geneva Palexpo’s exhibition hall into a hospitality structure provided live demos and product launch of the the first class and business class suits, followed by an amphitheatre withan impressive full HD 40m. projection screen and finally a dining area with fine catering and unique entertainment !
RESULT
The 700 guests from tour operators, freight and multiple companies involved in the transportation sector participated in a unique and memorable staged event that celebrated in style the route launch.
