Festifoot World Cup Fan Zone 2010
CHALLENGE
To create an engaging “Fan Zone” for activation on match days during the FIFA World Cup 2010tournament, to add value to the fan’s match day experience and provide unique entertainment in the heart of Geneva.
EXPERIENCE
Events concept created a highly interactive 10,000m2 fan zone involving multiple football-based experiences. Fans couldwatch live matches, enjoy multi-facetted stage entertainment or eat at one of the 30 food stalls.
RESULTS
Over 40,000 visitors to the Fan Zones during the 30 days cup ties with over 7,000 for the final alone.
