Geneva Book Fair
The CICAD is a non-profit organization whose goal and mission are to fight the threats to Communities. We have been working with this association for several years now for the creation of their stand at the Book Fair in Palexpo, Geneva. This time, we have created a stand for both educational and informative objectives, and accessible and playful means. Colorful tones were chosen such as blue, yellow and green, and the selection of a variety of fonts to highlight key words, which was perfectly fitting to communicate important messages to a diverse and large audience.
Visitors could consult and purchase books on various themes related to Judaism, its culture, history and thought. As in previous years, children were able to attend pedagogical and drawing workshops, and read comic books, which remain an interesting way of communication to raise awareness of racism.