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Infiniti

Geneva Motor Show Press Conference

Infiniti wanted to use the Geneva Motor Show platform to activate multiple events, on their exhibition stand and outside of it, for their dealership and international press network.

The Events Concept team successfully implemented a series of events during the GMS Press days in various locations. Starting off at a dedicated “Infiniti” Welcome Lounge at Geneva airport created for the occasion, guests were then ushered in VIP style to Geneva Palexpo for a sneak peek of the exhibition stand. A special reveal was orchestrated with an acclaimed performance of the Cirque du Soleil – all this prior to the exhibition opening. The following morning everything was ready and set for the official opening of the GMS and the inaugural reveal for the Press and visitors.

This initial collaboration has since led the Events Concept team to support Infiniti on multiple and exiting projects throughout EMEA.

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