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Camel 60th anniversary

60 years of existence have to be celebrated! Camel is a cigarette brand created by RJ Reynolds Tobacco, but its international activities are since 1999 owned by Japan Tobacco. Camel's wish for this special event was to gather clients and employees for a great party, while telling the brands' story and its highlights throughout history.

Events Concept gave life to Camel’s anniversary through a series of events. An activation that allowed the brand's customers to better understand its fundamentals and its history. Thanks to billboards and a custom-made immersive decoration, that included a giant camel, the brand’s identity was reflected in a festive and sparkling way.

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