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Baselworld 2016

For its special evening dedicated to bloggers, the famous swiss watchmaker Tudor contacted us to create a custom-made event, with an aim to break the codes and surprise their audience, while remaining consistant and in line with the image of the brand. Events Concept team used its know-how and expertise to create an original concept.

The location, both industrial and contemporary that took the evening took place. Guests were invited to board ships, in the heart of the port of Basel, to get to an unusual and surprising venue on the edge of the water. Raw materials such as wood, metal, concrete as well as shades of blue, petrol, gray, khaki, beige and black were chosen to create a perfect match between new and old, and to give to the place an assertive but refined character. To complete the evening, the sparkling duet "The Ruby's" performed, with a mixed repertoire of soul, pop and folk.

All of these elements brought together made this evening unforgettable and favorable for the reveal of Tudor's brand-new watch to the attending influencers.

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