Geneva Book Fair
The CICAD is a non-profit organization whose goal and mission is to fight the threats to the communities. We have been working with this association for several years now for the creation of their stand at the Book Fair in Palexpo, Geneva. This time, we have created a stand for both educational and informative objectives, and accessible and playful means. Natural tones were chosen such as brown and green, and a dominance of wood and vegetation, which was perfectly fitting to communicate important messages to a diverse and large audience.
On the program: various workshops for children, supervised by specialized animators, debates between journalists, historians, police and religious leaders and artists on actual news related to the activities of the CICAD, tasting of Jewish specialties, introduction to calligraphy... The stand also offered more than 200 books for literature lovers.