Launch and Press Conference
It was a true honor for our agency to be a part of the official Laver Cup 2019 global launch, held in Geneva, with the presence of Roger Federer and Björn Borg.
From venue sourcing, administrative procedures, coordination of the private jets at the Geneva Airport, to transportation with police escort, accreditation management, and more, Events Concept made sure from the very start that every single thing was meticulously conceived and organized for a perfect realization.
Our team also put in place a scenario for the launch movie, where both our tennis heroes were invited to board a boat, and where Roger Federer served a ball towards the Jet d’Eau, switching it on simultaneously. The story continued at “La Rotonde”, where we set up a black tennis court for a special demonstration, followed by a photo shoot in the magical light of this winter morning.
Roger Federer and Björn Borg were then driven to “Palais Eynard” for the official press conference and interviews, followed by a public appearance on the stately balcony for local fans. Up to 1’000 Laver Cup branded tennis balls were distributed to the audience from which 20 were marked “winner” and offered to the lucky catchers Laver Cup 2019 tickets for two. To close this memorable event, both sportsmen got to interact with their fans and sign autographs.
We are looking forward to pursuing this great collaboration until the official Laver Cup 2019. Stay tuned!
Special thanks to the Geneva authorities for their great support throughout the whole event.