activation #inthecity

WATCHES & WONDERS aims to mark a turning point and attract new audiences who will join a true community of enthusiasts, fans, and collectors of fine watchmaking. For the first time since the transformation of SIHH into WATCHES AND WONDERS, the IN THE CITY project will dedicate strong moments to the general public, offering them the opportunity to celebrate watchmaking alongside the 40 iconic brands present at the fair.

To guarantee an exceptional moment, numerous activities have been organized in the squares and pedestrian streets, with carefully selected artists highlighting the Wonders and foundations of high watchmaking.

Upon the arrival of the parade, spectators were dazzled by the grand finale and saw the name of the fair form before their eyes. To conclude this wonderful evening, the renowned artist The Avener took to the stage.