Face of Time
To launch Panerai’s itinerant roadshow, the brand presented their "Face of time" exhibit to the public at the gorgeous Bâtiments des Forces Motrices de Genève. The venue was carefully selected for its large windows and its remaining machinery from back in the days, providing an idyllic setting for this event surrounding the history of Panerai. The venue was arranged to host a press conference, a cocktail party for a thousand VIP guests and open house days.
Our on-going collaboration with Panerai has enabled us to clearly understand their brand identity and to organize successful events.