SIHH Gala Dinner – Hotel La Réserve
Officine Panerai is a luxury Italian watch manufacturer, founded in 1860 by Giovanni Panerai (1825–1897), in Florence, Italy. Famous products include the Luminor and Radiomir wrist watches. For many years now, Panerai has been present at the Salon International de la Haute Horlogerie in Geneva. For its two exclusive external Gala Dinners, the famous brand decided to use the expertise of our agency.
For the occasion, we organized the second Gala Dinner at La Réserve. La Réserve Genève is a city-resort hotel nested on a ten-acre park on the shores of Lake Geneva: an elegant and prestigious environment to welcome the brand’s VIP clients, celebrities and managers from all over the world. We also customized the restaurant with Panerai touches: an exhibit hallway & a photo call.