CFF Cornavin Station Inauguration
After four years of refurbishing the CFF Cornavin Station in Geneva, Swiss SBB Rail Services wanted to inaugurate the premises by creating a new dialogue between the various points of sale of the station and its customers, in order to get this emblematic building rediscovered.
In first instance, we organized a two-day session with One FM, Geneva's first Radio Station that draw a lot of attention. Many discussions around the theme of traveling were held, and we presented different products with the help of promotional staff that was present all over the station.
Following this success, we developed a campaign to encourage the public to participate in a festive weekend with Geneva's Haute Ecole de Musique student's performances, many games, contests and activities in collaboration with the station’s shops.